Beyond technology innovations, other drivers promote innovation in the space sector like the increasing demand for earth observation eo data by the commercial sector. Goes into details of their inventions and the crazy people in a good way who made up bell labs. Now, theres mapping innovation, a refreshing alternative in the countless books, articles, and other advice promise leaders solutions to the complex challenges they face. Chapter 14 the electronic book as a disruptive technology. Many governmental space activities need to be planned with a time horizon that extends beyond the comfort zone of reliable technology development assessments and predictions. The space industry started on the bottom of the scurve with a deep culture of innovation, trying new ideas and often failing, until they found technology that pushed them to the next innovative level. In this presentation we will consider why such requirements are important, if not essential, and how we can start the process of developing moral and. In business theory, a disruptive innovation is an innovation that creates a new market and value.
Any new technology that is significantly cheaper than current, andor is much higher performing, andor has greater functionality, andor is more convenient to use. It will include printed electronics sensors, force touch sensors, wearable skin sensors, wireless. Disruptive innovation the encyclopedia of humancomputer. Its about transitioning the space industry from one propped up by the government to something selfsufficient. The online journal of space communication is a crossdisciplinary scholarly publication designed to advance space communication as a profession and as an academic discipline. Disruptive innovation year old investing mystery collection disruptive technology age. Commercialization of space 3 the commercialization of outer space over the last 50 years, outer space has been the subject of international attention. And the imprimatur of a major healthcare organization alone isnt enough for a startup to change the healthcare landscape.
Operators of such services typically contract the manufacturing of satellites and. Handbook of space law research handbooks in international. Disruptive technologies provides a clear roadmap to assess, respond to and problemsolve. When products first spun off from space research, nasa presented a black and white report in 1973, titled the. But spacex s culture of innovation allowed this successful development on the path to more frequent space travel. Free sample read of journalist edward kanes new book bargain space trips space journeys of the 2020s. It also contributes to enriching innovation management theory by leading us to better understand industry emergence shaped by customers, to reinterpret technological and organizational inertia in high technology activities, and to refine. Steve overholt, who has counseled countless entrepreneurs from startup to exit, has taken his high priced consulting knowledge and distilled it into a book that contains hundreds of nuggets of wisdom and an impressive list of. In the following sections, w e discuss the example of cdt from t h e t h r e e a r. In our experience, too many people who speak of disruption have not read a serious book or article on the subject. In the area of global navigational systems, satellites perform multitudes of tasks while orbiting both near and far orbits round the earth. The issue for legacy companies is to deploy rockets and satellites for the same price and at the same rate as their young competitors. Dynamic commercialization strategies for disruptive.
Commercialization of space trillions of dollars at stake. Innovation trends in the space industry also provides a framework to diagnose more accurately the potential technological threats that are currently faced by existing space tech manufacturers. Since 1976, nasa has featured an average of 50 technologies each year in the annual publication, and spinoff maintains a searchable database of these technologies. Eight disruptive nasa materials and coatings technologies. By using a quicktomaster evaluation and decisionmaking framework structured around the key dimensions of technology, behaviour and data tbd. The journal is distributed electronically without charge to users on a global basis. This book analyzes disruptive space technologies, including microsatellites, satellite constellations, and reusable launch vehicles. The commercialization of space isnt just about sending the elite on extraterrestrial excursions. To be disruptive, even the most impressive healthcare technology must actually be in use. Examples of the commercial use of space include satellite navigation, satellite television and commercial satellite imagery. Jillian taylor is a consultant with deloitte consulting llp where she supports deloittes government and public services practice expansion and deloittes market entry into the space. I n the late 1950s in the united states there was a great deal of government and private interest in satellite communications.
The commercialization of space there is a race to deliver a commercial broadband network in space that provides easily accessible, low cost internet connectivity anywhere on earth. Mastering technology commercialization is an encyclopedia for anyone trying to take an invention and turn it into a successful business. Tim fernholzs rocket billionaires, published earlier this. New editions to the journal will be released three times a year issn 15420639 a. But today with space tourism, and the nascent industry of private space companies on the verge of blooming, this is a great book to read, for space enthusiasts, or investors, or aspiring astronauts, professional or amatuer. We are aware that we need more than just a connection to the cleveland clinic brand to be successful, he said. A model for disruptive technology forecasting in strategic. Commercialization in this context means that the private sector will market technology currently used by the government, and develop new technology with either no or minimal government assistance. As a result, the direction of the innovation changed in order to leverage new business opportunities, which reached a turning point in the 2010s. How to create a culture of innovation experience to lead.
He describes the term further in his book the innovators dilemma. These private space exploration missions get funded by billionaires elon musk, richard branson, jeff bezos, and paul allen, respectively. Now, as ambitious new space industries are in the planning stages, we have a chance to formulate a blueprint of moral and ethical behavior for corporations in a new and expanding marketplace. At the same time, technology often disrupts, supplanting older ways of doing things and rendering old skills and organizational approaches irrelevant. Characteristics of disruptive innovation within the. Today, ges work is more on the ground, testing jet engines with nasa and providing things like video processing technology for spacefaring. Several other insightful books offer management techniques to help. Spinoff is a nasa publication featuring technology made available to the public. Space technology is a classic example of an emerging capability that has a multitude of applications in both civilian and military segments. A disruptive technology may force companies to alter the. Discover delightful childrens books with prime book box, a subscription that delivers new books every 1, 2, or 3 months new customers receive 15% off your. A model for disruptive technology forecasting in strategic regional economic development. Will revolutionize worldwide markets by superseding existing technologies.
The majority of interactions with space have occurred within the foremost national governments of the world. Contour crafting is looking at all of the disruptive potential in 3d printing for construction to include homes, commercial buildings, infrastructure such as bridges, and even space applications. The car as a computer on wheels is disruptive and enables the emergence of a completely new ecosystem and value chain. Furthermore, our long time horizon of observing industry entrants allows us to study the relationship between innovation characteristics e. The exhibition will provide a premier networking platform with multiple opportunities to meet ceovplevel endusers, manufacturers and system integrators from around the world, with over 60 countries represented. Some offer quick, silverbullet remediesa straight line to success. The commercialization of space was just an academic topic when this book was written. These economically disruptive technologies are the focus of our report. The ethical commercialization of outer space ethics. Evolution of disruptive technologyinnovation theory with the. Disruptive technology search for space applications elib dlr. Due to the highly dynamic nature of space technology and.
Disruptive innovation creates new markets, disrupts existing markets and replaces prior technology and thereby evolving existing markets to be productive, sustaining and valuedriven. Evolution of disruptive technology innovation theory with the addition of the space sector. Clayton christensen popularized the idea of disruptive innovation in the book the innovators solution, which was a follow up to his the. We aim to create a safe and valuable space for discussion and debate. Space colonization is a good example of disruptive technology where lots of disruptive macro technologies will get. This book has long received attention from promoters of commercial space. The aim of this paper is to create an understanding of the underlying processes that govern technology disruptions in the space sector.
This paper crosses research fields on disruptive innovation and managerial cognition in order to expand our understanding of the reason why incumbent firms show inflexible market positioning in the face of technological change, i. From a business standpoint, disruptive marketing represents a key shift in an era where promotional strategies update as fast as the technology that carries them. Pdf commercializing a disruptive technology based upon. Eventually the academic licensing office was able to force commercialization of the technology, but only after protracted negotiations. Search the worlds most comprehensive index of fulltext books. Innovators dilemma explored the cases of the disk drive industry which. The commercialization of space is of interest to venture capitalists like elon musk, industrialists looking for new frontiers, and even nasa, who has seen its federal funding shrink. A technology that significantly alters the way that businesses operate. Much more than just a buzzword, disruptive marketing is changing the way we react to, understand and accept companies and their advertising. Part of the difficulty here is the same issue with all disruptive technology, namely the projections depend on the movement of the technology to products and the market adoption rates for these new products. The idea factory which is about the incredible story of bell labs. This is a space where subscribers can engage with each other and globe staff.
Data comes from various sources in magazines, books and online. Commercial use of space is the provision of goods or services of commercial value by using equipment sent into earth orbit or outer space. Clayton christensen on disrupting health care by deborah blagg an acclaimed author and expert on the development and commercialization of technological and business innovation, hbs professor clayton christensen has written a new book aimed at changing our national conversation about health care. Commercialization in this context means that the private sector will market technology currently used by the government, and develop new technology with either no or minimal government. Ever since their inception, space activities have been innovative, but not driven by commercial considerations that is, until the end of the cold war, when the commercialization of space escalated. The late 1950s marked the beginning of a new era in human exploration. Moreover, this book, with an economic perspective, provides a close examination of the space sector.
A disruptive technology or disruptive innovation is an innovation that helps create a new. Paul rusnock of boeing has stated that the company now uses 3d printing where possible. This is a book about disruptive innovations and space, and the current revolution in space activities around the. The novelty of this holistic approach to space law notably includes the profound and everincreasing commercialization of space activities and the attendant involvement of the private sector in such activities. Handbook of space law research handbooks in international law. Disruptive space technologies and innovations the next chapter. The electronic book, or ebook, is a book that is read on a computer or other electronic device2. Disruptive technologies may be seen as an opportunity or a threat, depending on ones role within an enterprise.
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